What is service design?
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.
User experience design
User experience design is the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product.
Characteristics of service design
Service design is the specification and construction of processes that deliver valuable capacities for action to a particular customer. Capacity for action in Information Services has the basic form of assertions. In Health Services, it has the basic form of diagnostic assessments and prescriptions. In Educational Services, it has the form of a promise to produce a new capacity for the customer to make new promises. Service design can be both tangible and intangible. It can involve artifacts and other things including communication, environment and behaviours.
Service Design Process
Service Concept – It defines target market and customer experience.
Service Package – Mixture of physical items, sensual benefits and psychological benefits.
Benefits of Service Design
True understanding of markets need
Higher value with the resources available
Changes organisational culture
New perspectives on future development
Connects organisation and clients
Higher quality service experiences as basis of success
Differentiation against competition
Are you benefiting from Service Design and User Experience? Share us your experience.
Reference: Philippine Retailing -Official Publication of the Philippine Retailers Association
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