Past Agora Advocacy Marketing awardee highlights need for corporate social responsibility.
What does your business stand for? Why are you in business? Perhaps these are the questions that might be quite difficult for most of us engage in business to answer. For most, the answer would be to generate profit and provide a good future for our families. Yet, all businesses are founded because they serve a particular need of the public.
Your company’s reputation will be build on several cornerstones. More than integrity and a good record, another factor that shapes its identity is its dedication to Corporate Social Responsibility (CSR). The importance of these venues cannot be understated, as they greatly shape a company’s identity through its commitment to the public.
Metrobank Foundation is perhaps one of the good examples of a company that sees the importance of CSR. For three decades now, Metrobank Foundation has been committed to its mission of handing out awards to the country’s best teachers, police officers and soldiers as a way of recognizing their service to the country. This initiative has earned the foundation the first ever Agora Award for Advocacy Marketing handed out by the Philippine Marketing Association in 2004.
“We were the first awardee for the category when it was introduced during the 25th anniversary of the Agora Awards,” says Aniceto Sobrepeña, president of Metrobank Foundation. For him it was a big privilege for their foundation to be the first recipient of the prestigious award.
Sobrepeña is one of the 22past Agora Award winners who will be sharing their experience and knowledge in marketing in the forthcoming Agora Circle Conference of the Philippine Marketing Association, which will be held at the Marriott Grand Ballroom on October 21, 2015.
The conference, a pre-event for the annual Agora Awards, will see past Agora winners discussing with conference participants their personal stories and what inspired them in creating their winning marketing strategies.
The Metrobank Foundation and Corporate Social Responsibility
George S.K. Ty, Metrobank Founder and presentyly Metrobank Foundation Chairman established the Metrobank Foundation in 1979. He sees it as a way to share the fruits of the bank’s success with the community.
Some of the endeavors of the foundation includes:
- Manila Doctors Hospital, which has become a model for healthcare in the country as it offered charity service and outreach missions to the less fortunate and scholarship grants for deserving medical students.
- Young Painters’ Annual, which provided young artists with the artistic stimulation and offered an avenue to presenting their artworks.
- Search for Outstanding Teachers. Launched in 1985 and put Metrobank Foundation into public attention. The Search not only identified the country’s best mentors, but also promoted a culture of excellence with elementary, high school, and college teachers given the prize. Since then, more than 300 teachers in the past 30 years.
- The Outstanding Philippine Soldiers and Country’s Outstanding Police Officers in Service, which was started in 1999, wherein exemplary military personnel and police officers were recognized for their service to the country.
Sobrepeña said it was an honor for Metrobank Foundation to have been given the opportunity to be part of the subsequent selection of awardees in Advocacy Marketing.
“Metrobank Foundation will continue with these programs in a sustainable manner,” he said. “They remain the most coveted awards especially among our teachers in the Department of Education and the members of the Philippine National Police and the Armed Forces of the Philippines.”
This year’s Agora Circle Conference follows the theme “Fifty Shades of Marketing Darker.” Aside from former Agora winners, it will also feature some of the country’s best speakers, members of the academe, industry professionals and students discussing topics that are of interest to the local marketing industry. These include topics on branding, entrepreneurship, social responsibility, and technology.