One of the key to business success and credibility is ISO certification. This holds true as well as in the promotion of tourism in the country, one of the most lucrative businesses not only for the government but for various related companies. In the Philippines, the Tourism Promotions Board (TPB), the marketing agency of the Department of Tourism is the face of local tourism.
TPB finally achieved ISO 9001:2008 Certification after managing to pass the auditing stages 1 and 2 conducted by Certification International Philippines, Inc. (CIP), an affiliate of Swindon-based Certification International U.K. Ltd.
CIP issued TPB its Certificate of Registration last February 2016 confirming that TPB operates a quality management system (QMS) with a scope of service covering “the design, development and provision of Philippine tourism marketing and promotion services”, as the certificate reads.
The certification did not come easily as it is a product of almost two years of consistent process improvements, periodic auditing and assessments and various training. TPB underwent the certification in compliance with Executive Order No. 605, which requires the institutionalization of quality management systems in government. The ISO 9001:2008 Certification affirms TPB’s standards are of the same quality as other international management systems.
“This ISO certification affirms TPB’s commitment to providing quality and efficient services to its clients and partners as the foremost promoter of Philippine tourism. It compels us to be consistent in our processes, and in essence, give the best that we can in order to reach our shared vision of making the country a top choice for travelers and tourism investors,” TPB Chief Operating Officer Domingo Ramon Enerio III shared upon the conclusion of the TPB board meeting last 15 February 2016.
ISO certification requires that businesses operates a certain level of quality. These involves having business solutions and services that will provide quality experience to customers.
Congratulations to the Philippine Tourism Board!